July 20, 2009 – A good reputation is a company’s or an individual’s most important asset, yet it never appears on a balance sheet or in a checking account. STICKS AND STONES: How Digital Business Reputations Are Created Over Time and Lost in a Click (Wiley, $24.95; July 2009) defines reputation equity as the sum total of positive impressions that an individual, product, service, brand or organization makes on stakeholders (customers, prospects, employees, shareholders, suppliers, regulators
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